Superintelligence Europe — No. 005

Europe's antitrust chief met Pichai, Zuckerberg and Altman in San Francisco. OpenAI killed Sora. Europe is winning AI adoption but losing transformation. Your Wednesday briefing.

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Superintelligence Europe — Briefing No. 005 — Wednesday, 25 March 2026
Superintelligence
Europe Daily Briefing
No. 005
Wednesday, 25 March 2026
06:00 CET
Everything that moved in European AI on Tuesday 24 March  ·  Across all 27 EU member states
54%
European businesses now using AI
€191B
GVA unlockable if basic adopters advance
4
Big Tech CEOs Ribera met in San Francisco
$1B
Disney deal with OpenAI that just collapsed
Issue No. 005 — Wednesday, 25 March 2026

Tuesday brought Europe’s most consequential antitrust moment of the year so far. Teresa Ribera flew to San Francisco and sat down with Sundar Pichai, Mark Zuckerberg, and Sam Altman — the first time the EU’s competition chief has met all three in the same week, on their turf, with active investigations open against two of them. Back in Brussels, a new AWS-backed study put a precise figure on Europe’s AI gap: not adoption — 54% of European businesses now use AI — but transformation, where the continent is falling behind. Meanwhile OpenAI killed Sora, taking a $1 billion Disney deal down with it, and Euronews asked whether AI can save European healthcare from collapse.

Geopolitics, capital, regulation, and product strategy all moved on the same Tuesday. Five stories. Your Wednesday morning briefing starts here.

Tuesday’s Briefing
01EU: Ribera meets Pichai, Zuckerberg & Altman in San Francisco
02EU: Europe wins adoption, loses transformation — AWS report
03Global/EU: OpenAI kills Sora — Disney’s $1B deal collapses
 
04EU: Can AI save European healthcare from collapse?
05Signal — voices shaping Tuesday
Lead · EU-wide · Competition / Geopolitics
01
Europe’s antitrust chief flew to San Francisco and met Pichai, Zuckerberg, and Altman — with active investigations open and a DMA ruling imminent
Sources: Reuters · GRC Report / WSJ · 24 March 2026

Teresa Ribera, the European Commission’s Executive Vice-President for competition, travelled to San Francisco on Tuesday for the most significant face-to-face engagement yet between Brussels and the architects of American AI. Her schedule included first-time meetings with Alphabet CEO Sundar Pichai and Meta CEO Mark Zuckerberg, as well as OpenAI CEO Sam Altman — all in the same week, on their home turf, as Ribera carries active investigations into two of the three companies. Amazon CEO Andy Jassy is scheduled for Wednesday.

The meetings are not courtesy calls. Ribera has said she is examining the entire AI stack — chatbots, training data, cloud infrastructure, and the energy sources beneath it. The Commission has a Statement of Objections against Meta for its WhatsApp AI restrictions, is investigating Google’s advertising technology under the Digital Markets Act, and has signalled that a DMA ruling on Google is imminent. Ribera told the Wall Street Journal before departing: “It will come” — a phrase that landed heavily in every European legal and tech affairs desk. Her trip also follows a direct confrontation with the US over regulatory sovereignty, after she described US pressure to soften EU digital rules as “blackmail.”

What’s Actually Being Negotiated

These meetings are running on two tracks simultaneously. The formal track is enforcement: Ribera is the investigator, and the CEOs are the investigated. The informal track is political economy: the US wants the EU to soften its digital rulebook; the EU wants US tech companies to stop threatening to exit European markets. Neither side will say this out loud in a meeting room in San Francisco — but both sides know it. What Ribera brings back to Brussels will shape European AI regulation for the rest of 2026.

Meta’s WhatsApp Pivot

Ahead of the Zuckerberg meeting, Meta floated a revised proposal that would replace its outright ban on rival AI chatbots on WhatsApp with an access-fee model. WhatsApp holds over 90% market share in messaging in several EU countries. The Commission is now evaluating whether charging competitors for access constitutes a meaningful remedy or a different form of exclusion. The answer will define how the DMA handles platform AI integration across the entire tech sector.

Research · EU-wide · Adoption & Competitiveness
02
Europe is winning the AI adoption race — but losing the AI transformation race
Sources: AWS / About Amazon EU · Forbes · 24 March 2026

A new AWS-backed study published Tuesday found that 54 percent of European businesses now use AI — up from 33 percent just two years ago. That headline number tells an optimistic story. The paragraph beneath it does not. Advanced AI usage, defined as embedding AI into core processes, building custom solutions, or deploying systems capable of planning and executing complex workflows, has barely moved. It increased just one percentage point over the past year to reach 22 percent. The gap between basic and advanced adopters is not narrowing — it is widening.

The productivity implication is stark. Advanced adopters are 55 percent more likely to report significant productivity gains than those stuck at basic use. If Europe’s 58 percent of basic adopters could be moved to advanced use, the study estimates €191 billion in additional gross value added would be unlocked for the European economy. The agentic AI data point is the most striking: only 24 percent of European businesses have even heard of agentic AI, and just 3 percent of those familiar with it have deployed it.

The Real Competitiveness Gap

Europe’s AI debate has focused almost entirely on regulation, sovereignty, and infrastructure. This report re-centres it on enterprise behaviour. The challenge is not that European companies lack access to AI tools — 54 percent are already using them. The challenge is that most are using AI for low-impact tasks while competitors elsewhere use it to restructure workflows, automate decisions, and compound efficiency gains. Regulation shapes the environment. Transformation happens inside the firm. Europe needs both conversations at once.

Global / EU relevance · AI Video · Copyright & Strategy
03
OpenAI has killed Sora — and taken Disney’s $1 billion investment down with it
Sources: Bloomberg · Interesting Engineering / Variety · 24 March 2026

OpenAI announced on Tuesday that it is shutting down Sora, its AI video generation platform, six months after launching a standalone app for the service. The company said it is refocusing resources on coding and core business priorities ahead of a planned IPO. The closure immediately triggered the collapse of a $1 billion investment and licensing agreement with Disney, which had been expected to bring the company’s intellectual property to the Sora platform. Disney confirmed its exit, framing the decision around protecting creator rights and intellectual property.

OpenAI is not exiting AI video entirely. The capabilities are being folded into ChatGPT rather than maintained as a standalone product. But the strategic signal is clear: the company is narrowing its product surface ahead of its public offering, and video generation — resource-intensive, legally contentious, and commercially unproven at scale — did not make the cut.

Why It Matters for Europe

Sora’s demise lands directly in the European copyright debate. The platform used an opt-out model for copyrighted training material — the precise mechanism that the European Parliament’s Legal Affairs Committee flagged last week as legally insufficient under EU copyright law. Its closure removes one of the most contested case studies from that debate, but the underlying question — who pays for creative content used to train AI, and how — remains entirely unresolved. If anything, the Disney collapse demonstrates the commercial fragility of AI products built on contested IP arrangements.

Sector · EU-wide · Healthcare
04
European health systems are heading for collapse. Can AI prevent it?
Source: Euronews — The Big Question · 24 March 2026

Euronews devoted Tuesday’s flagship interview series to a question that European health ministries have been quietly asking for years: whether AI can absorb enough of the structural pressure on European healthcare systems to prevent the kind of capacity collapse that demographic ageing and chronic underfunding are making increasingly plausible. The CEO of HealthAI argued that the current moment is a genuine inflection point — that AI offers the first realistic pathway to lowering the disease burden at population scale while reducing per-patient cost.

The case rests on a specific vision of AI integration: not chatbots as triage tools, but AI embedded in diagnostics, clinical workflow, drug development timelines, and hospital operations — compressing the time between symptom and treatment, and between research and deployment. The practical barriers in Europe are significant: fragmented health data across member states, strict GDPR constraints on patient data sharing, legacy hospital IT infrastructure, and procurement processes that move slowly relative to the pace of AI development. The conversation on Tuesday was aspirational. The implementation challenges are not.

05 · Signal — Verified Voices

Credible accounts and publications that drove Tuesday’s European AI conversation. Filtered for genuine signal.

@TRibera_P
EU Competition Commissioner

The most-tracked European AI account on Tuesday by a wide margin. Every post from Ribera’s San Francisco trip was dissected by competition lawyers, policy journalists, and tech executives simultaneously. Her pre-departure comment that a DMA Google ruling “will come” was the most-quoted phrase in European AI coverage on the day.

@soraofficialapp
OpenAI / Sora

The farewell post — “We’re saying goodbye to Sora” — became one of the most-shared tech announcements of the week in Europe. Its brevity and the absence of a technical explanation drove as much commentary as the closure itself. European creative industry accounts and copyright policy handles were among the most active amplifiers.

@AboutAmazonEU
Amazon / AWS Europe

The publication channel for the European business AI adoption study that reframed the continent’s competitiveness conversation on Tuesday. The €191 billion GVA figure was picked up by Forbes, multiple European trade publications, and policy-adjacent LinkedIn networks within hours — unusually rapid amplification for a vendor-backed research report.

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